Erin Fetherston was quite an unknown entity to me, until I began the thus far, fruitless task of finding an informal/vintage/laid-back wedding dress. Erin’s name was mentioned in relation to the effortless cool of her garments but it was her Special Projects that captured my imagination. Those of you that are regular readers of my blog will know of the wedding dress search and my style adoration of Zooey Deschanel; in Erin’s Special Projects, both are combined. Zooey is one of Erin’s muses in a series of stunning photographs entitled Urban Flowers, set to a backdrop of inner-city scenes. Such a unique and enticing way to showcase a wonderful collection, that now seems far more appealing. (If any of you do have suggestions for the aforementioned wedding dress hunt, please…help! It must be floor-length and have a vintage feel, oh and not too expensive. With such specific parameters, you can see why I’ve been having problems!)