Urban Outfitters markets its clothing impeccably. In the vein of American Apparel, it’s staff are now aiding the marketing machine. Closet Space allows a glimpse into the wardrobes of its designers and buying team. You can then click through to the Urban Outfitters store and buy any of the stocked items; you too can attempt to be as cool as the UO staff. I was exposed to the inane sense of cool that many shop staff seem to possess while we were in Paris on our trek. American Apparel in the capital, seem to only employ the über cool staff with the best hair, insane tattoos and unique sense of style. This can work two ways – intimidate you massively, as you realise the AA clothes do not and will never look like that on you….or offer you an achievable style option; the former seemed to affect me! So, can employees offer style solutions? It seems they can and boost their company’s profits too; just be careful you don’t suffer from low-cool-esteem as I did!