The concept of The Kooples has intrigued me since seeing posters sprawled across the Marais in Paris this summer. Each poster placed an effortlessly cool couple together with a small slogan stating “depuis…ans” denoting their time together. Now The Kooples have revealed their true selves, in the form of a unisex brand of clothing. The “boyfriend” jean or blazer are always very now but why do they have to be defined by gender? The Kooples offer a much desired style of dressing, one of sharing (partner optional.) See their website here; e-shopping and blog to come soon. I must now offer up a small warning – you may feel decidedly uncool after reading the profiles of “Les Kooples!”