Wednesday night offered a unique opportunity, a blogger event at Arcadia HQ to preview their winter collections. I will not lie, I was EXTREMELY apprehensive. Knowing no-one and ascending to the 6th floor with my oversized white puff-shouldered dress, I entered with trepidation. The night that ensued shaped this post, which originally would have been about ALL the cool bloggers I met (I will name check some later) and the amazing clothes. I feel that this post is better dedicated to the well-oiled marketing machine that is Arcadia and more specifically Topshop. They have harnessed a side of the publicity market that is still in development but offers them a phenomenal marketing opportunity. It could almost be summed up in an equation. Bloggers + canapes + booze + professional photographer + carefully selected clothes = marketing GENIUS! The event was soo well put together and soo much fun, everyone that attended couldn’t fail to gush over the brand. I also met some genuinely lovely members of the Topshop team, specifically Liz & Zoe pictured above. They worked incredibly hard networking and chatting but also seemed to truly enjoy themselves providing great conversation!

I loved meeting other bloggers too – putting names to faces and finding out these people were super-cool and interesting only serves to make me more appreciative of their work. Disney Roller Girl and Red Carpet Fashion Awards were really kind and chatty (Tavi cover of POP seemed to be the conversation du jour) It was also very enlightening to see the power of Susie Bubble – she was extremely in demand, very polite and lovely and obviously a very influential member of the blogger set. So well done Arcadia, this event was truly a success  and innovative and fun to boot!